Tunisia: 20% of Tunisians and more on Twitter
Tunisians accused indigestion advertising Ramadan because of our TV stations. A recent report shows that twitter is a better alternative to traditional marketing messages. The popularity of Twitter increases in Tunisia.
The influence of the network of microblogging twitter in major decisions and / or socio-political event is a fact. Founded in 2006, the site of the small friendly bird is growing in popularity across the canvas to embrace all cultures and all languages. A tidal wave that has thrilled the number 1 social network Facebook. This is, indeed, to open its network to that of twitter with a new option that allows facebookeurs share their statutes on twitter (read this news ).
Although its success is still limited in Tunisia, the number of users Tunisian twitter (tn-called Tweeples) increases exponentially over the months. But while Twitter Inc. (The company that manages twitter.com) jealously guards its hearings by country / region,''''Spot On, Dubai-based company specializing in public relations and communication, has decided to do a survey on the use and impact on users of twitter in the MENA region (Middle East North Africa) or the Middle East and North Africa.
Source: SpotOn
This compared to highlighted the increasing number of tn-Tweeples during the last month. Indeed, and according to this company communication, twitter users are 367 Tunisian last August. An increase of 20% compared to July 2009. Note that the average is 12% for North African and 17% for the Arab world. A performance that has earned us the second position on North Africa, just after Libya. But despite these figures, the number of Tunisians affiliated with twitter is still tiny compared to the MENA region: 4% said the report''Spot On.''
Twitter: the strength of mouth ear
Among the statistics that result from this study, 70% of twitter users MENA are regular users of the site. 64% write daily tweets (short messages to 140 characters) including 35% who post 2-5 tweets a day. 61% admit that this network has enabled them to have a different idea about a brand or a commercial sign.
Also in the MENA region, 70% of members in the network say they have formed a more positive perception of a brand on Twitter. 52% said they had a more negative perception of a brand based on consumer opinion. 85% of MENA Tweeples make use of twitter to search for information and / or upgrade to the latest news. Finally, 96% of respondents intend to remain faithful to twitter.com and even intensify their uses above.
brand and its community
It is clear that using this new communication system is enjoyed by most executives whose function revolves around the media (communication, advertising, marketing). What for businesses in the region a kind of new service aimed at improving trade relations. It also assertion Carrington Malin management group''''Spot On: "A large percentage of the community of twitter in the Middle East and North Africa are the biggest users of social media sites [Editor's note: or LinkedIN Facebook]. What is of great promotional tools for merchants through the eyes of significant influences of potential supporters for a brand or service. "
question is whether the Tunisian companies will adapt to this new way of advertising communication where the premium on word of mouth bland slogans. An exercise (hard) which has already delivered the Internet Service Provider (ISP) Topnet recently opened a twitter account to communicate about his latest offers and promotions. Recall that
twitter.com no fewer than 10 million users worldwide (link here ) and that more and more Tunisian sites specialize in aggregating content on this Tunisian microblogging network.
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