Friday, September 18, 2009

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A new style of communication in Tunisia

A new style of communication in Tunisia:
  • A website to connect otherwise
  • Give everyone a new opportunity to sail in this exciting area the Web, by encouraging this new form of communication. Let them live once all the similarities and diversities of all our homes: An idea based on exchange and conviviality. The choice of a brand that does not hesitate to offer Tunisians originality of a communication participatory. Here is proof that Randa is really in the zeitgeist with his eternal desire to innovate to better meet.

    From the first days of Ramadan, we all felt that television was going to collapse under the ads. This extends to all areas of our public or private channels, certainly the most irritating to many viewers are those endless ad breaks in the middle of game show or soap opera The exponential trend in the number of passes also gives a real sense of hype and it often ends up being much less susceptible to quality and messages of commercials.

    Faced with this situation, Randa decided to shake the habit by a bold initiative by becoming involved in participatory communication on the Web with a new concept: Fi Darna Randa.

    A break from the hype!

    is a first in Tunisia. By taking the initiative to create "Randa Fi Darna, Randa has found a solution to circumvent the current hype and bringing communications to the Web through a campaign of disruption. It is important to note that this is not to say that Randa will ignore the communication TV: it will always seek to be present and creative in this area, but not under these conditions bottling.

    Anyway, she'll jump into the fray today, certainly much lighter than usual for at least announce and explain his new challenge. Yes, it is indeed a challenge and a bold move because we realize that the web course requires an approach fundamentally different from any other form of communication.

    Thus, Randa has had to innovate in its means "call" for example using the formidable social networking site Facebook which was created the group "Randa Fi Darna, the first web-series Tunisia. It outlines principles for how cool the Web, one is near the speakers, it is simple, we won ...''If you're interested and you want to put your family in the spotlight during the month of Ramadhan, in large part Cast! Your family is Tunisian, original, funny, offset or otherwise all there is more classic? We are interested!''. It explains that each day of Ramadan, the life of a family will be filmed: the preparation of dinner, the evening ... And for discussions heat up the atmosphere and create competition, Randa promises of fabulous gifts to the winning families and even voting by lot!

    Although more than a website!

    www.randafidarna.com is a website pleasant and friendly, but it is especially a good support participatory communication. It is truly a platform on the life stories of authentic Tunisian families, the reality of their daily lives. No script, no professional actors, just that touch of authenticity that can highlight these wonderful values of sharing and generosity of the holy month. The Tunisians have been immediately attracted to these choices, and since the beginning of Ramadan, the site had a very busy with families who apply to receive mass Randa home and speak to the camera.

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